Elite Eleven x Melbourne Victory - 2026/27 Kit Reveal.
The first official Elite Eleven x Melbourne Victory FC playing kits, revealed at Higher Ground.
Elite Eleven and Melbourne Victory FC came together at Higher Ground, Melbourne, to unveil their 2026/27 playing kits.
From staging and lighting to audio, overhead installations and the drape reveal, Pro Light & Sound delivered the production behind the launch.
The Brief
The event marked the first official playing kit collaboration between Elite Eleven and Melbourne Victory FC, bringing together two well-known Melbourne names.
The brief was to create a launch that reflected both brands, with the new collection as the main focus.
The production needed to build anticipation, support the event's presentations and create a memorable moment when the kits were finally revealed.
The Production
Blue lighting set the tone throughout Higher Ground, reflecting Melbourne Victory's identity and creating a consistent look across the venue.
Our team delivered the staging, audio, lighting and overhead installations, establishing a dedicated presentation area for the new collection.
The drape reveal was a key part of the production, keeping the new kits concealed until the right moment.
Each element worked together to keep the focus on the collection and ensure the event ran smoothly.
The Reveal
The highlight of the launch was the unveiling of the 2026/27 playing kits.
As the drape was removed, guests got their first look at the new designs, marking an important moment in the partnership between Elite Eleven and Melbourne Victory FC.
From the initial setup to the final reveal, our team delivered the production needed to support a successful launch.
The team behind it.
- Event Management
- The Create Company